AMSOIL: The Pioneers of Synthetic Motor Oil

AMSOIL has been a leader in the development and production of synthetic lubricants for decades. Founded by Albert J. Amatuzio, a fighter pilot with a passion for innovative engine technology, AMSOIL has made significant contributions to the industry.

In the 1960s, Amatuzio began researching synthetic engine oils while flying jets as a pilot in the Air National Guard. His experience with Mobil Jet Oil II, used exclusively in jet engines due to their high heat and stress levels, inspired him to create his own synthetic motor oil formula. By 1968, AMSOIL was commercially selling its synthetic motor oil for automotive use.

One of the company's most notable achievements is its API certification. In 1972, AMSOIL 10W-40 Synthetic Motor Oil became the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements. This certification recognized AMSOIL's commitment to producing high-quality lubricants that met industry standards.

AMSOIL's innovative approach didn't stop there. The company also developed nanofiber materials for air filters, resulting in better performance than traditional cellulose fiber filters. Additionally, AMSOIL developed gear oil for wind turbines, with sales trends increasing through the late 2010s as renewable energy investments grew.

The company's success can be attributed to its use of network marketing instead of traditional retail sales. This allowed AMSOIL Dealers to communicate directly with motorists about the benefits of synthetic motor oil compared to conventional motor oil. As a result, the company was able to grow and expand its customer base.

In recognition of his contributions to the lubricants industry, Amatuzio was inducted into the Lubricants World Hall of Fame in 1994. AMSOIL's commitment to innovation and quality has made it a leader in the synthetic motor oil market for decades.

Today, AMSOIL continues to push the boundaries of what is possible with synthetic lubricants. From its early beginnings as a small company to its current status as a global leader, AMSOIL remains dedicated to providing high-quality products that meet the needs of motorists and industry professionals alike.

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